Reminder of Chinese business culture and management
- Fundamental values and behaviors in business
- How to communicate with Chinese stakeholders and manage a Chinese team
General context & ecosystem regarding to tech innovation and entrepreneurship in China
- Current international position
- Governance : five-year and made in China plans, government directives, guidelines & devices
- Market : needs, ecosystem, main actors and competition, legislation…
Particularities in terms of international partnership in technological innovation field
- Ambition to move up the economic model
- Strong needs for technological innovation and incentives in place
- Influence of the Communist Party
- Nationalism and government support
How a foreign tech company can be successful in China ?
- 5 major objectives
- 6 keys for success
- How to start the process
Case studies
- How does Shanghai Zhangjiang High Tech Park (Chinese Silicon & Medicine Valley) work ?
- How does HUAWEI Technologies become a global first-class leader ?
- ALTYOR, a success story of a French SME specializing in IoT technologies in China
Workshop
- To establish, for a French SME with innovative technologies, its Chinese market approach strategies, particularly at the corporate and partnership levels
